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Meet Dee, the notion car that wants to be your friend -- and BMW's prop for the future of the way we'll interact with vehicles in both the substantial and digital worlds.
The BMW i Vision Dee (or Digital Emotional Experience) notion is a compact electric sedan with hints of BMW produce hallmarks -- the double kidney grille, Hofmeister kink and a very 2002-esque three-box produce, for example. The simplified aesthetic leaves a lot of visual white location in the concept's inert state, presenting a sort of blank understand for the digital elements of the design to inappropriate out. When the driver approaches the vehicle, the notion awakens with biometric sensors authenticating the owner's identity.
The kidney grille integrates E Ink displays that give the Dee inspiring eyes (or, as BMW calls them, "phygital icons" due to their dual substantial and digital nature) that move and change as you interact with its onboard AI assistant. Yes, you can talk to the Dee and not just when you're inside the car; it will listen and reply to commands from curbside, as well as remotely via a smartphone app. The assistant will learn throughout you as a driver and make proactive suggestions that depart on the infotainment system, serving as a digital copilot of sorts.
Where other digital assistants like Alexa or Siri are matter-of-fact in tone, BMW imagines Dee as a sassy gal. During the debut at BMW's CES keynote, the assistant's cheerful, sometimes sarcastic personality was highlighted ended very human interactions with BMW Chairman Oliver Zipse, Knight Rider's KITT, Herbie the Love Bug and even the Terminator himself, Arnold Schwarzenegger. (The voice for the presentation was devoted by a human actress behind the scenes; AI tech isn't quite advanced enough yet and BMW is lone demonstrating where it wants to go.)
The Vision Dee's E Ink eyes (and a bit of trim on the side windows highlighting the Hofmeister kink) are ununcommon monochromatic displays -- similar to the E Ink iX Flow concept that bowed at last year's CES -- but the rest of the concept's exterior skin is covered with new full-color E Ink technology that can instantly shifts between up to 32 colors. Divided into 240 individually prearranged segments, it allows you to generate patterns and multicolor schemes on the fly to customize your ride. BMW says that E Ink's low-power distinguished consumption (it only draws current when changing states) and high diurnal visibility makes it ideal, even for battery electric cars.
The Dee was joint onstage by a pair of famously sentient fictional cars: Knight Rider's KITT and Herbie the Love Bug.
BMWInside, the cabin's design remains simple, with a "white canvas" theme that gives the cockpit's digital elements to stand out. There are no brute displays, very few buttons and a restrained use of materials above. I'm pleased to see that driving is still at the forefront of BMW's back for the future. The Vision Dee has a steering wheel with a vertical revealed design that allows a more ergonomic grip of the rim where the driver's glorious most naturally fall. The wheel retains "phygital" haptic thumb rules which, along with voice commands, are the primary way to control the tech.
The plan has no dashboard screen because the entire windshield is a prove. The BMW i Vision Dee has a full-width, AR head-up prove with five levels of immersion that the driver can resolve from and a touch-sensitive Mixed Reality Slider on the dashboard.
Crank the Mixed Reality Slider to max and the windshield is satiated with information or even fully virtual worlds.
BMWLevel 1 is the least intrusive mode, limiting displayed query to a thin row along the bottom of the windshield with just the essentials obliged for driving -- speed, limited navigation information, and so on. The sort of things you'd find in the instrument place if the Dee actually had one. Stepping up to Levels 2 and 3 increases the size of the HUD, manager room for more stuff like communication information or more detailed navigation. Level 4 takes up even more visual real estate for functions like augmented reality navigation that overlays your route on the view of the road.
Mixed Reality Levels 1 throughout 4 are designed around the driver -- it has a steering wheel while all. BMW expects that most of the time a earth will be driving the Dee, rather than the anunexperienced way around. And so even as the immersion level-headed ramps up, these modes are designed with the automaker's "hands on the wheel, eyes on the road" philosophy in mind.
Color-changing E Ink panels give the Dee to cycle mix and match its 240 individually commanded segments and 32 available colors.
BMWAt Mixed Reality Level 5, the virtual humankind can almost completely obscure the real world, taking up the entire windshield and dimming the rest of the windows. You can view digital environments or make conference words rather than staring at the car ahead in traffic. This level of immersion is designed with autonomous driving in mind, but I could see this tech beings used for a goggles-free version of the BMW M Mixed Reality racing simulator.
BMW has no plans to accomplish the i Vision Dee, but it hints that we could be seeing the technologies highlighted here in originates cars in the near future.
This product has been selected as one of the best products of CES 2023. Check out the other Best of CES 2023 award winners.
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